Steve Selak, President of Selak Entertainment, Inc., joined in a Q&A session with several other entertainment buying professionals for an article in Pollstar’s 2024 Casino Issue: Casino Executive Survey – The State of the Casino Market. The article, published on August 5th, 2024, was authored by Deborah Speer.
In today’s dynamic casino market, the experience extends far beyond the traditional offerings of blackjack, slots, and showgirls. Modern casinos are now home to luxurious golf courses, world-renowned restaurants, cutting-edge venues, and performances by A-list entertainers, creating an all-encompassing entertainment destination.
Despite a slowdown from the explosive growth of 2022-23, the casino market continues to expand and remains a critical segment of the live entertainment industry. To gain insights into this evolving landscape, Pollstar engaged with entertainment executives from the casino sector to discuss their perspectives. The conversations explored whether current trends are meeting expectations, the rising demand for country and Latin music, and the challenges and opportunities they foresee for the future. The consensus? The future looks promising, and it’s a safe bet that casinos will continue to be a significant player in the live entertainment scene.
Entertainment professionals shared their views on the state of live performances at casino venues, the unique appeal casinos hold for artists, and the ways in which casinos are distinguishing themselves in an increasingly crowded market. They also reflected on their most memorable moments of the year, the impact of a softer market on strategies like booking and ticket pricing, and the growing interest in premium offerings such as VIP experiences and exclusive hotel packages. As they look ahead, these industry insiders offered their predictions and insights into the biggest challenges and opportunities facing the casino entertainment space in the coming years.
Selak discussed current trends and challenges in the casino entertainment industry. His responses highlighted the evolving preferences of casino audiences, the importance of adapting to market demands, and the strategic considerations involved in booking entertainment acts. You can read the full article here.
How do you view the overall state of live entertainment at casino venues this year? Is it up, down or the same as 2023?
Selak: I am fortunate to have very forward-thinking leaders at all of my casinos and, because they have been quick to adjust, we have seen stable to increased attendance. The challenge of course is the economy. We have no control over that. We do have control over how we navigate “the new normal” and I am very proud of what we have accomplished. The Muckleshoot Casino Event Center opened just after COVID and in that short time we have had some of the top acts: REO, Kansas, Fluffy, Jay Leno. A wonderful accomplishment and I thank all of the industry players who have helped us.
What makes casinos specifically a good play for artists? How can casinos differentiate themselves in a market that’s saturated not only with casino venues but all types of entertainment for fans to choose between?
Selak: Tribal gaming continues to be a blessing for many artists. It’s no secret when a tribal property books an artist, that booking comes complete with lodging, backline, meals, local ground, etc. I have had many agents tell me specifically, “This artist is looking to increase their tribal casino business,” and I know it’s because of the excellent way each artist is treated. Casinos are different from traditional hard ticket plays because of the added excitement of gaming. Every casino is a brand and through advertising each casino can separate themselves from the others. Smart properties know how to maximize this unique experience. I live in SoCal so I hear the local advertising and a perfect example of this is Agua Caliente Casino in Rancho Mirage. In an unbelievably competitive market they have curated a unique message that is different than all the rest. Because of that they continue to enjoy great success.
What were your tentpole moments and highlights this year?
Selak: Booking Gabriel Iglesias at Muckleshoot Casino. For a brand new property to land such an amazing act was a high point. Thank you to Matt Blake and Christian Amechi for making that happen.
Pollstar’s mid-year data showed a softer market with attendance and revenue down from a record-setting 2023. Is that same trend hitting casinos? If so, how is that changing your approaches to booking, marketing, ticket pricing, etc.
Selak: I believe the repetitive and ongoing advertising messages delivered by tribal casinos will help them achieve a softer landing if the economic headwinds continue. Everyone will have to keep a close eye on ticket scaling to make sure show value is in line with current market conditions. I am grateful to the artists that understand this. Jo Koy plays very large venues and yet still has time to play Legends Casino in Toppenish, Washington, for far less money than what he earns at Climate Pledge Arena. In my opinion that’s an incredibly smart move that will pay off for him years down the road. After his shows, the fans marvel on how they get to see such a big talent in such a small town. He is building a broad base of loyal fans every step of the way.
How are guests responding to premium offerings at casinos this year, including VIP tickets, hotel packages and amenities, meet and greets, merchandise and food and beverage options? How do those offerings fit into venue programming and booking decisions?
Selak: The paid Fan Club/VIP experience is not helpful to tribal gaming. I understand the bands increase their revenue per show but from the casino point of view they are often problematic and offer zero value. COVID killed meet-and-greets and I really don’t see them expanding. Three-day “Stay and Play” packages within tribal gaming will always be a time-tested way to get preferred customers in the door. A great hotel, a great meal and a great show never go out of style. Add a luxurious spa experience and your weekend is complete.
What are your biggest challenges this year in the Casino space?
Selak: Navigating increasing artists’ prices.
Favorite event this year?
Selak: Ralph Barbosa at Legends Casino, in Toppenish, Washington, July 11 and 12.
Any predictions for the biz?
Selak: Only up, baby!
Selak Entertainment, Inc. is dedicated to helping companies thrive in the entertainment industry. With strong connections to major media, publishing, and music companies, we navigate the challenges that entertainment buyers often face, ensuring your projects succeed.
Our ever-growing roster features incredibly talented musicians and bands, offering a diverse selection of performers to meet your venue or event’s specific needs. Whether it’s a stage, fundraiser, casino, or festival, we have the perfect entertainment fit for you. We handle every detail, so you can enjoy the rewards.
From Gaming Resort Owners to Corporate Planners, Performing Arts Centers, Theater Owners, Production Companies, and Entertainment Directors – our clients trust us to make their events a success. With personalized attention and expertise in business consulting, planning, negotiation, and industry standards, Selak Entertainment is here to turn your vision into reality.
